hot or not!

Hot or Not is a rating site that allows users to rate the attractiveness of photos submitted voluntarily by others. Photos are approved by a panel of volunteer moderators, who strive to keep the site "fun, clean, and real". However, in recent times there have been changes to the moderating system, see below. Founded in October 2000 by two Silicon Valley-based engineers (both graduated from UC Berkeley), James Hong and Jim Young, the site was originally called Am I Hot or Not, and quickly became very popular. The site allows people to submit their pictures, and visitors rate them on a scale of one (not) to ten (hot).
Within a week of launching, the site had reached the level of serving almost two million page views per day. Within a few months, the site had penetrated the NetNielsen Rating's Top 25 advertising domains, placed immediately behind CNET and NBCi. In order to keep up with rising costs, Hong and Young added a matchmaking component to their website called "Meet Me at Hot or Not", i.e. a system of range voting.[citation needed] In the December 2006 issue of Time Magazine, the founders of Youtube stated that they originally set out to make a version of Hot or Not with Video before developing their more inclusive site.